"What a beautiful speech! [Staying Motivated in the Midst of Change] You made us laugh and you made us think. Come back next year!"
Marilyn Jack-Brown President,
NJ Association of Library Assistants

STAYING MOTIVATED AMIDST CHANGE

Even as your budgets shrink and your staff is reduced, you're expected to do more with less--and stay motivated in the process. In a funny, thought-provoking keynote speech, Jane suggests ways to harness creativity and improve productivity even through the uncertainty and stress of changing times.

WOMEN OF MYSTERY, ANTIQUES & LOVE—What Else Does a Woman Need?
A three-for-one keynote speech

• Hank Phillipi Ryan, an Emmy award Boston-based reporter (for the NBC affiliate), speaks on love and broadcast journalism not mixing... romance can kill ya!
• Rosemary Harris, a Master Gardener, speaks on murder and mayhem in the garden
• and me, Jane K. Cleland, well... you know me.... I speak about killer antiques! 
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AN AUTHOR'S GUIDE TO SUCCESSFUL BOOK PROMOTION:
Creating an Effective Marketing Plan

Jane puts her MBA to work!  She uses tested and proven marketing strategies to develop a reader focused marketing plan. Join Jane as she compares and contrasts promotional options including:

• Book tours
• Blog tours
• Sneak Previews
• Friends and family letter
• Library events
• Co-branded alliances (i.e., Sotheby’s Institute of Art)
• Bookmarks
• Post cards
• Newsletters
• Website, blog site(s), videos and podcasts of interviews
• Specialty promotional items (Jane’s Martini glasses!)
• Flyers
• Conferences
• Magazine, newspaper, and on-line advertising (i.e., Author’s Buzz, Bookbitch, et al)
• Online interviews and reviews
• Magazine editorial (i.e., Mystery Scene)
• Participating in on-line chats (i.e., Dorothy L)
• Becoming involved in the mystery community (i.e., MWA)
• Media (i.e., Stamford, CT newspaper article)
• Book Trailers

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FINDING STOLEN ART: A Detective Takes on the Nazis

This speech picks up on a theme of art stolen by the Nazis in the first Josie Prescott Antiques Mystery, Consigned to Death, and traces one woman's effort to recover her family's art. It’s a real David vs. Goliath tale: inspirational, motivational, and fun! It can be accompanied by a Power Point presentation (or not).

KILLER ANTIQUES: A Detective's Knowledge of Antiques Helps Solve Crimes

In the Josie Prescott Antiques Mysteries, Josie Prescott, my protagonist, uses her knowledge of antiques to solve crimes. Without revealing any plot points (!), I describe how the appraisal process works, and how it can be used in mysteries. I detail the three primary areas of crimes that involve antiques: (1) stolen antiques; (2) forged or fabricated antiques; and (3) faked or exaggerated association. This speech can also be accompanied by a Power Point presentation (or not).

UNDER THE WRITER’S VEIL: Mysteries Revealed and Unsolved

This speech describes my writing process from start to finish. Using 20-20 hindsight, I discuss where ideas come from, how ideas evolve into plots, how I produce a manuscript that sells, and the editorial process.

NEWSLETTER TIPS: Five Tips to Help You Write, Edit & Design Newsletters that Get Read

This presentation highlights the major considerations for a Newsletter that gets read and meets your goals.